Group project

The plan
As a group we have decided to create a generic advert for the YMCA to cover all of the aspects they do. As this advert is going to be shown to people in school asembly's we hope to also create some posters and other marketing material to follow up the adverts once the children have left the assembly hall.

The advert
We want to avoid the use of realistic characters in the advert, largely because we are trying to remove any preconception about the YMCA being for a certain type of person. We also want to move away from the religious aspects of the YMCA as we believe that will also be putting young people of visiting. To achieve this we propose to take the letters and animate them as if they were people, hopefully by doing this all types of children will be able to relate somewhere in our advert. No initial designs have been drawn up for this animated character as we are all going to produce some ideas individually then discuss them and pick our favorite.

Story board
We have decided that our advert will revolve around the whole YMAC building. We will begin outside then fly in to the building in to the first room spending a bit of time showing the events taking place in that room before flying to the next room. In each room will be several animated YMCA's showing what is going on in there.

The tasks
As well as coming up for preliminary designs for the animated YMCA, we have all taken a room and category inside the YMCA. Mine is to be a teenage disco taking place.
For this I have already had several thoughts. I would like to show different types of music being played and different types of feel to the disco like dancy and lively compared with slow and calm. I think what I may do is pick some relevant music to suit several genre's and play each clip for a few seconds.

The biggest challenge with this will be the lighting. I plan to make good use of the curve editor to animate light on and off and changing colour to help set the mood I am trying to show. Another big issue will of corse be animating lots of YMCA's to the music. Should be fun and I'm looking forward to it.